THE BOILERMAKERS COMMUNICATIONS department and partners Wide Awake Films and Creative Marketing Programs, Kansas City, have won two industry awards for campaign materials supporting an end to last year’s 90-day Local D239 lockout in Three Forks, Montana.
Film partner, Wide Awake Films, won a Bronze Telly award for the video “IBB Local D239 – Locked Out,” which tells the story of the 35 Boilermakers locked out of their talc mill jobs. The film focuses on the lockout’s impact on workers, their families and the tight-knit Three Forks community and implores the mill owner to end the lockout. It was featured in “end the lockout” campaign strategies, including a campaign website, social media and advertising. The film earned the Telly honor in the category “General Documentary: Individual for Non-Broadcast.”
The Boilermakers communications department also won a Public Relations Society of America Bronze Anvil commendation for the website, www.WeWantToWork.org. The website was built as an anchor to share the stories of locked out workers and up-to-date information on the lockout, as well as to gather signatures of L-D239 supporters and direct people toward ways to help the locked out Boilermakers. The site also served as the base for advertising, including traditional advertising, social media and a digital ad campaign set by Creative Marketing Programs, Kansas City.
“We’re certainly proud to win awards for our work and to have such excellent, talented partners like Wide Awake Films and CMPkc,” said Communications Director Amy Wiser. “But far and above those awards, we’re proud to have supported our brothers and sisters at L-D239 and to have at least played a small part in raising awareness of the situation in Three Forks.”